For Product Managers, Designers, and Engineers with 8+ years experience.
Five weeks. Four team projects of product + designer + engineer, building together. Let's build with others!
Apply for Cohort 2
This course starts where all of that ends.
Right now, thousands of senior product, design, and engineering leaders are grinding through sprint planning, stakeholder decks, and Jira grooming — while a smaller group is quietly building full products with AI, alone, in a weekend. The era of 6 specialty roles on one product team is ending. Companies are collapsing growth product, data product, platform product, and technical product into a single role — one that can build, evaluate, and ship alongside AI. The generalist is back, and the opportunity is real.
AI is getting very good at writing code, generating copy, running analyses, and producing drafts. What it cannot do is decide what matters, understand what users actually feel, or know when something is subtly wrong. Those are judgment calls — and they're yours.
Senior leaders across product, design, and engineering are converging on the same 5 capabilities as the durable core of the role. This course is built around all five. Every class, every sprint, every tool you learn is in service of one of them — not the other way around.
Each sprint = 2 classes. Tuesday: learn the concept, get your team, start building. Thursday: demo what you shipped. Then a new theme begins.
Yes'anding your teammate's work and changes. The skill: building on someone else's foundation, not just your own.
Claude + OpenAI are generalized LLMs — how can you create a custom one? The skill: fine-tuning AI for your product.
Websites are inherently hostile to bots! How can you turn your website into being agent-friendly?
How can your business be recommended by the big LLMs — OpenAI and Claude — as authority + links?
Every sprint produces a shipped artifact — Demo Day is where you show the best of it. Invite your friends and family.
Tue & Thu, 4:00–5:30 PM EST · Demo Day Fri Jun 19, 3:00 PM EST · 5 weeks + team work between sessions
Hey — I'm Elizabeth.
I've spent 10+ years building products at Time Inc, American Express, and C Spire. I've taught product at General Assembly and mentored 80+ people into product roles. I co-founded Women Who Code NYC and grew it to 18,000 members.
Here's how I think about this moment — and why I built this course:
— Elizabeth
Free for Cohort 2. Five weeks. Ship with a cross-functional team every week.
Apply for Cohort 2 →